By 2015 it is estimated that we will be using mobile devices as the primary way we access the web. What does this mean for a small business, it means that maintaining a mobile presence is critical, the main question we hear from business owners is should I have a mobile website or mobile app. The answer is clear – both!
Quick facts from some of our clients.
Over 65% said an app provided a better return on investment.
80 % customers preferred the interaction an app provides
86% said the app was better for creating repeat business with push notifications.
Obviously most business we surveyed said an app is clearly important it does not mean an app is right for every business. The infographic found below contains the rest of our research as well as great insight when considering “Going Mobile”