Mobile App News

Apporclick mobile app development company in Orlando keeps clients up to date on events where our company will be attending to support small business mobile app development. Company news related to new mobile strategy for our clients, mobile app features, and mobile marketing solutions to increase customer acquisition and customer loyalty. New product releases, to help our clients better understand how to maximize their mobile marketing efforts through better mobile and social engagement. Industry news related to mobile marketing helping our clients better understand the every changing mobile market place and how as a small business owner maximize their mobile touch points related to their mobile website and mobile app.

Mobile Has Big Role to Play in Cross Device Advertising

Cross device advertising campaigns have taken off as companies decide to leverage smart phones, tablet computers and other devices to target customers and get their message across platforms in a timely and efficient manner. This year especially, there has been great progress in expanding the scope of cross device advertising, as smart phones continue to become more popular, and more … [Continue reading]

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Why Your Business Needs A Mobile Loyalty App

Many small business owners are missing out on the benefits of being able to reach out to their existing customer base by targeting them with initiatives that are guaranteed at increasing sales. That’s because they lack a solid mobile loyalty app program that can help them leverage their existing customer base. [Continue reading]

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Spike In Facebook Ads Boosts Profits

Spike in Facebook Ads Boost Profits A major surge in mobile ads-driven revenue is being credited for an increase in Facebook’s profits this quarter.  The second-quarter profits at the social media giant were mainly boosted by a 50% increase in sales, amounting to a total of $ 1.81 billion.  The increase in sales also had an effect on the stock … [Continue reading]

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Why Travel Agents Need A Mobile Marketing Strategy

The role of a travel agent has changed dramatically over the last decade, with the ability for anyone with an internet connection to book a flight, rent a car, book a hotel room; all within minutes. Technology has changed the travel industry forever. However, what online booking engines and travel sites can’t do, is help create experiences for leisure and … [Continue reading]

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Mobile Marketing in the Future

Mobile Marketing in the Future In just a couple of years, mobile marketing has become one of the premier ways to attract new customers and retain existing customers.  What was once believed to be a fad, has firmly established itself as a must-implement strategy for any company, from a small business enterprise to a large retailer. According to ComScore there … [Continue reading]

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Wal Mart Investing In More Effective Mobile Marketing Strategies

Wal-Mart Investing in More Effective Mobile Marketing Strategies The world’s largest retailer is sharpening its mobile marketing focus to increase customer convenience, helping them save not only time but also money while shopping.   Wal-Mart recently unveiled its new mobile marketing strategy at the CTIA 2013: Mobile Marketing conference. The company has been at the forefront of mobile marketing in … [Continue reading]

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Should I Go With A Mobile Website or Mobile App

By 2015 it is estimated that we will be using mobile devices as the primary way we access the web.  What does this mean for a small business, it means that maintaining a mobile presence is critical, the main question we hear from business owners is should I have a mobile website or mobile app.  The answer is clear – … [Continue reading]

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Expand Your Business Using QR Codes

Expand Your Business Using QR Codes    QR codes are the latest mantra in business marketing.  If you’ve been wondering how these codes can help you expand your marketing campaign reach out to new consumers, you need to first know what these codes are. QR code stands for Quick Response code, which is basically a two-dimensional barcode.  QR codes can … [Continue reading]

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INFOGRAPHIC – Every Business Should Have A Mobile Website

  If you are struggling to decide whether you dive into creating a mobile website or not, here are a few reasons why you need a mobile website: 1.  Possible risk of losing business:  57% are unlikely to return to a bad mobile experience and 40% said they would visit a competitor instead.  (Compuware, 2010) 2.  Mobile users are acting … [Continue reading]

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Mobile Coupons Redeemed This Year

Mobile Coupons Redeemed To Exceed $10 Billion This Year   The days of cutting coupons from newspapers seem to be behind us.  U.S. researchers say that the number of discount coupons that were redeemed by users using their mobiles and other devices, will cross $10 billion this year.  That is an increase of more than 50% over 2012. The research … [Continue reading]

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